Pull up google trends and look through it trend item by trend item until you find a product type or name. Alternatively, you could look at ebay hot sellers or Amazon hot sellers. In my case, I pulled up trends and found a product that starts with the letter ‘P’, and that is how I will refer to it. NOTE: I typically look through several possibilities before I select one, and in this case I have already done the following steps to ensure I have something worth pursuing.
Step 2.
Go to https://adwords.google.com/select/KeywordToolExternal and do a search for your product/keyword. In this case I did a search for ‘P’. The next step is to go to the drop down in the upper right side and select to show the CPC and search trend. Look at this image to help:
Once you have all the columns, sort by average searches for the last month. Use the trend column to verify that the search is on the rise, or at least not in a major decline. The next think I look at is the CPC. Now, for building a farm it may not be all that necessary, but I find the higher the CPC the higher your net. So I always sift through the higher paying terms first. In this case, I chose the third term, ‘PC’, and number 24, ‘PG’.
PC got 5400 searches last month and has a CPC of 4.87
PG got 1300 and a CPC of 2.92
Getting #1 for these two terms would see 6700 searches and a CPC of ~4.00
Remember I have already gone through and done all the back checking so I know ahead of time these terms will make out, and with them. However, once I have potential keywords I then move on to step 3.
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