Most people do email marketing wrong. They offer people to signup for updates about their website, but no one wants updates about their site. Then for the few people that do signup for their list, they barrage them with affiliate offers. People want information, videos, products and images that will help them You should email your list new blog posts and videos that you make, and occasionally products you release and affiliate products that you really believe in and know will actually help your list members. You should also offer people a free report that helps them with one of their main problems to encourage them to join your list. Do not think too hard about email list management, just think of your list members like your real friends to email and send them good stuff. Always ask yourself before you send an email, is this going to make my list members like me more or like me less? If you send them too much junk, they will start ignoring your emails, so always be creating and looking for the best stuff to send them.
Now lets talk about some pay per click metrics that you should be looking at. Remember, it is very important to have your own product and affiliate program when buying clicks because everyone you are competing to buy clicks with has their own products and if you do not your return on investment will be too low to do it profitably. When buying clicks from search engines, it is important to really think about the keywords you are bidding on. You have to ask yourself if this is a keyword that is going to make you sales. If your product is skateboards or a guide on how to skate better, should you really be bidding on words like rollerblades or free skateboard tips? No, because those words are not going to convert well for you, your click through rate is going to be low, and your quality score is going to suffer so you are going to end up paying way more than your competition for those clicks. Stick to your core keywords like buy skateboards and skateboarding guide and expand from there. Make your campaign profitable with ten words, then add one a day and watch carefully.
Some industries just make more money and have more potential customers in them, that is just the way it is and if you want to do better you should figure out a way to move into those big industries. Some niches are so lucrative because they have such mass appeal, everyone likes music. American Idol is the most watched show on the planet because people like to watch people sing, it is just a fact and something you have to accept and look for other things that you can sell that have mass appeal. People in the music industry make so much money because all seven billion people in this world like music, so pick a topic that has a lot of interest so you have a good shot at doing well even if you only capture a small amount of the market share. When you are picking niches and creating products, you have to really think about how many people would be interested in it.
Now lets talk about some pay per click metrics that you should be looking at. Remember, it is very important to have your own product and affiliate program when buying clicks because everyone you are competing to buy clicks with has their own products and if you do not your return on investment will be too low to do it profitably. When buying clicks from search engines, it is important to really think about the keywords you are bidding on. You have to ask yourself if this is a keyword that is going to make you sales. If your product is skateboards or a guide on how to skate better, should you really be bidding on words like rollerblades or free skateboard tips? No, because those words are not going to convert well for you, your click through rate is going to be low, and your quality score is going to suffer so you are going to end up paying way more than your competition for those clicks. Stick to your core keywords like buy skateboards and skateboarding guide and expand from there. Make your campaign profitable with ten words, then add one a day and watch carefully.
Some industries just make more money and have more potential customers in them, that is just the way it is and if you want to do better you should figure out a way to move into those big industries. Some niches are so lucrative because they have such mass appeal, everyone likes music. American Idol is the most watched show on the planet because people like to watch people sing, it is just a fact and something you have to accept and look for other things that you can sell that have mass appeal. People in the music industry make so much money because all seven billion people in this world like music, so pick a topic that has a lot of interest so you have a good shot at doing well even if you only capture a small amount of the market share. When you are picking niches and creating products, you have to really think about how many people would be interested in it.
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